Why even hire a real estate agent?
That's a very fair question to ask. I'm hoping in this quick little blog I can give you some compelling reasons as to why to. I will break this down by two categories, sellers and buyers. I will share with you what my value is and why you need me there to help.
Buyers- buying a home is really nothing like television. There's so much more to it than just looking at a house. My role as your representative is to help you find properties but it goes so much further than that. On average once you sign the purchase agreement and agree to a deal, I have 45 tasks that need to be completed for you before closing. Think of me as the orchestrator to make sure that the loan officer has all of the information that they need along with the closer, title company and anyone else involved in the transaction. I walk you through every part of the process from start to finish, line by line giving you full disclosure and helping you from start to finish.
In addition I am representing you in your best interests. If you put yourself in a situation where it's a dual agency and you just work with the agent who has the home listed, they already have a fiduciary responsibility to the seller. You really want someone who is looking out for your best interests.
Sellers- the worst you can do is decide on a real estate agent based on the price they say they can get you for your home and the amount of commission that they charge. The reason I say that is because they are not as important in the scheme of making that decision. I'm not saying that price is an important or that cost is not important. Commission is based on what that listing agent will do for you and what you get for your money. One of the terms that gets thrown around very loosely is "full service". You owe it to yourself to find out what an agent's definition is of that term and what you're getting for your money.
Regarding price, the market sets that not the agents. My role as a real estate agent listing your home is to get the largest number of buyers to pay attention to your home and to get it sold for you. No amount of marketing can overcome a home that's overpriced. Choosing a real estate agent who understands how to get you the most money for your home but also keep you priced correctly is the key to a successful sale. Along with strategical marketing that gets the right buyers through your home.
My advice to you whether you're buying or selling a home, is to interview a couple of agents and hear what they have to say. Choose your representation based on their ability and your comfort level.